Data retention period
Learn what data retention periods are.
π Definition
Retention periods are one of the fundamental principles of personal data protection. They derive from the principle of storage limitation (Article 5.1.e GDPR) and contribute to the right to erasure.
π Key articles: β Art. 5 GDPR (storage limitation) β Art. 30 GDPR (documentation in the record) β Art. 13β14 GDPR (information to data subjects)
Concretely, for each processing activity you must determine:
a fixed period (or a set of periods per phase),
and/or an objective criterion for calculating it (e.g. "+3 years after the last active contact").
π The data lifecycle
Retention is organised in successive phases. This lifecycle determines your retention rules.
Active use
Operational use
Broad (business team)
Duration of contract + execution
Intermediate archiving
Proof / defence of a right
Restricted (need-to-know)
Legal limitation period (e.g. 5 yrs)
Final archiving (public)
Historical interest
Very restricted
Transfer / selection by archives
Anonymisation
Statistics / research
Non-identifying data
Unlimited if truly irreversible
Deletion
End of lifecycle
β
At the end of the phases
π Your national data protection authority's guidance on retention periods typically covers: record keeping, reference documents, archiving/disposal procedures, instructions to processors, etc.
π§ How to determine them (methodology)
Clarify the purpose β What are you actually doing with the data? What is it used for?
Map the phases β Active use β intermediate archiving β anonymisation/deletion
Identify the legal bases and references β Sector-specific laws and regulations, DPA guidance, internal reference frameworks
Set a clear rule β "X years after [event], then archive Y years, then delete" β or "as long asβ¦, then Z years after / [criterion]"
Organise implementation β Automatic or managed purge, logging, proof of execution
Inform and document β Privacy notice (Art. 13β14), record (Art. 30), internal policy
If there is no clear reference, choose a period proportionate to the purpose and document the reasoning (accountability).
π§ͺ Example rules (to be adapted)
B2B prospects
Identity, contact, opt-in trace
3 years after last active contact, then deletion
HR β Candidates
CVs, cover letters, interviews
2 years after last contact with the candidate, unless objection
Customers
Contract, invoicing
Contract + 5 years (proof), then archiving/deletion
CCTV
Images
30 days max, except incident (evidentiary procedure)
Cookies
Identifiers, preferences
Duration consistent with the consent banner and proof of consent
These values vary according to applicable texts, your sector and your risks: document your choices.
π₯ Who should be involved?
Business owner of the processing: operational needs, triggering events
DPO / Legal: compliance, applicable texts, balance of rights/freedoms
CISO / IT: purge, anonymisation, access restriction, logs
Processors: compliant execution of written instructions
β
Controlling implementation (audits)
Periodically verify: relevance of periods, purge execution, archiving access, anonymisation
Log operations: disposal records, purge reports, logs
Review upon any change of purpose, legal basis or provider
π§° Implementation in Dastra
1) In the record
Enter a readable rule per dataset: "3 years after last active contact (prospect), then deletion"
Add the triggering criterion (e.g. "date of last CRM activity", "contract end date")
Link references (legal text, internal framework)
2) Automate/manage the purge
Schedule recurring tasks (reviews, purges, proof extractions)
Use workflows and reminders for deadlines
3) Proof
Store disposal records, purge reports, scripts and execution tickets in the processing activity's document management section
π Intermediate archiving & security
Restrict access (RBAC, compartmentalisation)
Log consultations
Logical separation (archive vault/zone)
Encrypt where relevant
Plan reversibility with processors
π§ͺ Anonymisation vs pseudonymisation
Anonymisation: irreversible β outside GDPR scope if truly non-re-identifiable
Pseudonymisation: reversible with key β still personal data β Document the method, test re-identifiability, account for auxiliary data.
π€ AI & retention periods
For AI systems, define separate retention periods for:
Training (datasets, versions),
Validation / testing,
Inference logs (traceability, transparency),
Evaluation sets (bias, robustness).
Link these periods to your AI systems register to ensure GDPR / AI Act consistency.
Good practice: Write actionable rules ("X years after [event] β purge / anonymisation"), test them on a limited scope, then roll out broadly. Dastra helps you document, schedule and prove execution.
π For more information
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