Geo-targeted variants
Display a different cookie banner depending on the user's geographic location.
Overview
The Dastra consent module allows you to create geo-targeted variants of your cookie banner. Each variant is a customised version of the widget — appearance, texts, exposed services — that is automatically displayed based on the user's geographic location, detected via their IP address.
This feature is particularly useful for organisations operating across multiple countries or regulatory zones, since cookie consent obligations vary significantly by jurisdiction (GDPR/ePrivacy in Europe, CCPA in California, LGPD in Brazil, etc.).
Why this matters legally
A banner that is compliant in France is not necessarily compliant for a Californian user (opt-out rather than opt-in) or a UK user (post-Brexit, the ICO has its own guidelines). Geo-targeted variants let you adapt your CMP precisely to each legal context without multiplying widgets.
Creating a geo-targeted variant
1. Access the configuration
From the Cookies module, select your widget, then go to the Variants tab.
Click "Create a geo-targeted variant".
2. Name the variant
Enter a descriptive label (80 characters max). Choose an explicit name to make management easier, for example: Banner – California (CCPA) or Banner – EEA zone.
3. Select the targeted geographic zones
Choose the countries or regions to which this variant will apply. A search is available within the list.
Dastra provides two shortcuts:
EU/EEA: automatically pre-selects all countries in the European Economic Area.
All adequate countries: pre-selects countries recognised as adequate by the European Commission under Article 45 GDPR.
The list is organised by country, with the ability to target sub-national regions (e.g. French regions, US states). This allows you to create, for instance, a variant specific to California only, within a more general widget for the United States.
Variant priority order
If multiple variants can apply to the same user (e.g. a user in Île-de-France with a "France" variant and an "Île-de-France" variant), the most specific variant (region) takes priority over the more general one (country).
4. Customise the variant
Once the variant is created, you can configure it entirely independently of the main widget:
Appearance: colours, layout, buttons
Texts & translations: labels adapted to the local legal context
Exposed services: you can restrict or extend the list of trackers presented
Triggers: specific display conditions
5. Disable banner display (optional)
An option allows you to not display a banner for users in the targeted zone.
When enabled, no consent window is shown to the relevant visitors. All cookies are then triggered with their default consent, as configured at the service level within the widget.
For zones without a prior consent requirement only
This option is relevant for countries where local regulations do not require active consent before placing cookies (e.g. certain non-EEA countries without equivalent ePrivacy legislation). It must never be used for users located in the EU/EEA, the UK, or any other jurisdiction requiring opt-in.
The "default consent" for each service can be configured in the widget settings, under the Services section. Check these values before enabling this option.
Typical use cases
European site with US traffic
EEA variant (strict opt-in) + US/California variant (CCPA opt-out)
French site with a German subsidiary
France variant + Germany variant with texts adapted to BfDI requirements
Global site with minimal compliance outside the EEA
Default global widget + EEA-compliant GDPR variant
How it works technically
Geographic detection is performed automatically by the Dastra SDK based on the user's IP address, with no additional configuration required on your end.
No location data is stored in the user's consent profile: geolocation is used solely to select which variant to display.
To test the display of a specific variant from your browser, you can use a VPN or contact Dastra support to enable a zone preview mode.
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